This marks Etsy’s latest effort to experiment with AI-driven shopping experiences inside ChatGPT. The company previously participated in ChatGPT’s Instant Checkout feature, which enabled in-chat purchases, but that initiative ended earlier this year. Etsy said the experience showed that users often preferred to explore products further on its platform before completing a transaction, shaping the decision to build a native app focused on discovery.
Alongside the ChatGPT rollout, Etsy said it is testing a conversational search tool on its own platform aimed at helping users find gifts. The feature acts as a guided assistant, helping shoppers refine ideas and surface options through back-and-forth prompts rather than static search results.
The launch is part of a broader push by Etsy to incorporate AI across its marketplace. The company has introduced tools to improve product discovery, generate listing content for sellers, and assist with buyer communication. It has also added labeling to identify AI-generated content as it becomes more common on the platform.
The update comes shortly after Etsy reported quarterly results showing revenue of $631 million and a return to growth in active buyers, which rose to 86.6 million. The company also disclosed 5.6 million active sellers and recently agreed to sell Depop to eBay for $1.2 billion as it refocuses on its core marketplace.
Etsy joins a growing group of companies building native experiences within ChatGPT, including Angi, SeatGeek, Tubi, and Wix, as developers expand how services are delivered inside conversational interfaces.
This analysis is based on reporting from Etsy.
Images courtesy of Etsy.
This article was generated with AI assistance and reviewed for accuracy and quality.
