The updated pricing includes the Xbox Series S (512GB), which rises from £299 to £429 in the UK and from €349 to €499 in Europe. The 1TB Series S increases from £349 to £519 and from €399 to €599, while the digital Xbox Series X moves from £449 to £619 in the UK and from €549 to €749 in Europe.
Although European buyers face the largest nominal increase of €200 on the flagship console, retail pricing in the UK and Europe includes applicable sales taxes.
The latest changes follow Microsoft's earlier announcement that U.S. Xbox prices would increase by up to $150 beginning August 1. The company also discontinued the 2TB Xbox Series X model in the U.S. as part of that pricing update.
The price increases arrive as hardware manufacturers continue facing higher costs for memory and storage components. Demand for those components has risen sharply as AI infrastructure expands, affecting products ranging from servers and PCs to gaming consoles.
The broader gaming hardware market has also seen similar pricing pressure. Sony increased PlayStation 5 prices across its console lineup earlier this year, while handheld gaming devices and gaming PCs have also become more expensive as memory and SSD prices continue to rise.
The latest Xbox adjustments mean some console models now cost hundreds of dollars more than when they first launched in 2020, an unusual trend for gaming hardware, which has historically become less expensive as it matures.
With the UK and European pricing now confirmed, Microsoft's updated Xbox lineup reflects one of the largest regional console price increases in recent years, extending the company's latest round of hardware price adjustments beyond the United States.
This analysis is based on reporting from Tom's Hardware.
Image courtesy of Unsplash.
This article was generated with AI assistance and reviewed for accuracy and quality.
