Google said advertisers using its own generative AI advertising tools will not need to manually add those disclosures. The company will automatically include AI creation information in the My Ad Center panel for ads generated with its tools.
For advertisers creating content with third-party AI tools, Google is introducing a new control that allows them to indicate when generative AI was used during the creative process. Depending on local requirements, an AI label may also appear directly on the advertisement, either automatically or when the advertiser provides that disclosure.
The rollout expands Google’s existing efforts to improve transparency around AI-generated content. The company said outputs from its generative AI tools already include imperceptible signals such as SynthID, and it introduced a policy in 2023 requiring advertisers to disclose synthetic or digitally altered content in election ads.
Google said the new features complement its broader advertising safeguards, including advertiser verification systems and existing policies governing misleading and deceptive advertising. The company said those protections continue to apply regardless of whether an ad is created with artificial intelligence.
By combining automatic disclosures for ads produced with Google’s AI tools and new reporting options for content created elsewhere, the company is expanding how AI-generated advertising is identified across its platforms while maintaining its existing ad policy framework.
This analysis is based on reporting from Google.
Image courtesy of Google.
This article was generated with AI assistance and reviewed for accuracy and quality.
