The English lip-sync dubs are available globally on the first two seasons of Maxton Hall, which Amazon describes as Prime Video’s most-watched international original series. Season 3, based on Mona Kasten’s 2018 novel Save Me, will receive the same treatment at release.
Prime Video developed the process using a combination of AI and VFX technology. Amazon has not disclosed which specific AI tools are involved, but the company says the original dubbed performances remain human-recorded.
That distinction makes the technology less about generating replacement voices and more about adapting the visuals around an existing dub. The goal is to make translated versions feel less disconnected from what viewers see on screen.
“At Prime Video, we're constantly innovating with new tools that enhance the viewing experience for our customers,” said Raf Soltanovich, vice president of technology at Prime Video and Amazon MGM Studios. “With lip-syncing, we're creating a more seamless and immersive way for customers to enjoy global content.”
Amazon also says the process remains under creative oversight. Soltanovich said the technology is intended to help creators reach audiences in more markets while preserving the original artistic vision.
Maxton Hall is the first announced use of the feature, but Prime Video plans to bring the technology to additional titles in the future. Amazon did not identify which shows or films will receive it next.
This analysis is based on reporting from Amazon.
Image courtesy of Amazon.
This article was generated with AI assistance and reviewed for accuracy and quality.
