Once enrolled, creators access a dashboard with prompts and challenges. These campaigns can involve generating visuals using tools like Picsart Aura, the company’s AI assistant that produces images and videos from text or voice inputs. After posting, creators submit their content through a form, tagging it according to campaign guidelines and explaining how it was made.
Picsart said earnings are tied directly to performance rather than audience size, emphasizing creative output over follower count. Payments can be tracked in-app and withdrawn via Stripe.
“We’ve always believed that creativity should be for everyone — and now, so should the rewards,” founder and CEO Hovhannes Avoyan said. “The creator economy has a structural problem: platforms have never truly committed to compensating everyday creators. Earn with Picsart is our commitment to the millions who have made this community what it is. It’s open, structured, and straightforward – show up, make things, and if your content performs, you get paid.”
The company added that different types of creators—from tutorial makers to short-form video producers—can participate, as long as their work drives engagement. It also noted that simply generating AI content without added creativity is unlikely to produce meaningful results.
Founded in 2011, Picsart reports more than 130 million users globally and reached unicorn status in 2021. The monetization rollout follows a recent announcement that the company is building an AI agent marketplace, where users can deploy assistants for tasks like editing product photos or resizing content.
The new program positions Picsart alongside platforms attempting to turn creative tools into revenue-generating ecosystems, tying user activity more directly to financial incentives.
This analysis is based on reporting from TechCrunch.
Image courtesy of Social Samosa.
This article was generated with AI assistance and reviewed for accuracy and quality.
