“Give Muse a goal — like running your business or finding new customers — and it gets it done,” Meta said in its announcement.
Muse for Small Business can connect with a broad range of third-party platforms, including Figma, Granola, HighLevel, Klaviyo, Lovable, Notion, Stripe and QuickBooks. Meta says the agent can also draw on information about what a company sells, how its brand communicates and the kinds of questions customers typically ask.
The service is free with usage limits, with paid subscription plans available for businesses that need additional access.
Meta is positioning the launch as part of a wider push to bring its AI products into commercial settings. A day earlier, the company announced Meta Enterprise Platform, an initiative that will include Muse, Meta Business Agent, Muse API, Muse Code and other tools for businesses and developers.
Meta also hired MongoDB CEO Chirantan “CJ” Desai to lead that effort.
Muse itself launched earlier this month and quickly climbed Apple’s App Store rankings, moving ahead of ChatGPT in the U.S. and Canada. Meta CEO Mark Zuckerberg described Muse as the “centerpiece” of the company’s AI strategy at Meta Connect last week.
The company has also been expanding the technology behind Muse. Meta began releasing models in its Muse Spark family in April, following its investment in AI talent and the hiring of Scale AI founder Alexandr Wang to lead its AI efforts.
For small businesses, Meta is leaning on its existing reach across Facebook and Instagram. The company says 200 million small businesses already have a presence on Facebook, giving it a large base of potential users for the new agent.
“Small businesses have been growing on our apps for nearly two decades,” Meta said. “They told us they’re short on hours, not ideas. So we built Muse for Small Business to help get work done with the tools they already use.”
The launch puts Muse at the center of two related efforts for Meta: expanding an AI agent that has gained early consumer traction while connecting that technology more directly to the software businesses use to run their operations.
This analysis is based on reporting from CNBC.
Image courtesy of Meta.
This article was generated with AI assistance and reviewed for accuracy and quality.
