Despite the surge in supply, Deezer said listening activity tied to AI-generated music remains limited, representing between 1% and 3% of total streams. The company added that about 85% of those plays are flagged as fraudulent and are not monetized, underscoring ongoing concerns around manipulation of streaming payouts.
“AI-generated music is now far from a marginal phenomenon, and as daily deliveries keep increasing, we hope the whole music ecosystem will join us in taking action to help safeguard artist’s rights and promote transparency for fans,” said CEO Alexis Lanternier.
Deezer has positioned itself at the forefront of platform-level detection, claiming it was the first streaming service to independently identify and tag AI-generated tracks across its catalog. The company says it has labeled more than 13.4 million such tracks so far in 2025. Its system is designed to detect music generated by tools like Suno and Udio, with plans to expand coverage as new models emerge.
The company has also begun commercializing this technology. After opening licensing access in January, Deezer has signed partners including France’s Sacem and Hungary’s EJI, offering detection tools through its ‘Deezer for Business’ division.
Elsewhere in the industry, approaches to AI transparency are diverging. Qobuz has adopted its own tagging system, while Apple Music and Spotify are focusing on disclosure frameworks that rely on labels and distributors to identify AI-generated content at the point of delivery.
The surge in uploads comes as the broader music industry grapples with the financial implications of generative AI. Studies cited by Deezer suggest that a significant share of creator income could be at risk in the coming years, while consumer research indicates most listeners struggle to distinguish between AI-generated and human-made tracks and support clearer labeling.
Lanternier said Deezer’s measures are aimed at limiting fraud and reducing the impact of AI on royalty distribution, while encouraging wider industry adoption of similar safeguards.
This analysis is based on reporting from Music Business Worldwide.
Image courtesy of Deezer.
This article was generated with AI assistance and reviewed for accuracy and quality.