ChatGPT Can Now Show How Clothes Look on You With AI Try On

OpenAI has introduced two new shopping features for ChatGPT: Virtual Try On, which lets users preview clothing and accessories on their own photos, and Favorites, which saves products and generated try-on images for later. Both features are rolling out globally.

Virtual Try On appears inside ChatGPT shopping results through a new Try On button. Users can upload a selfie or full-body photo and ask ChatGPT to show how a selected product might look on them.

The feature can also work from product images supplied by the user. Someone can upload a screenshot of an item and ask ChatGPT to apply it to their photo rather than starting from a shopping result.

OpenAI is using its new ChatGPT Images 2.5 model to power the experience. The company says the model improves lighting, texture and editing reliability while reducing the time needed to generate images.

The shopping workflow is not limited to individual products. Users can describe a look they want to create and ask ChatGPT to find the pieces needed for it. They can also upload an image of an outfit and ask the assistant to identify similar products that are available to buy.

Favorites adds a separate layer for keeping track of those discoveries. Products can be saved to a Library inside ChatGPT, where they appear alongside virtual try-on images for later reference.

The two features extend OpenAI's existing push into shopping inside ChatGPT. The company previously experimented with Instant Checkout, though that effort reportedly did not perform as expected.

OpenAI is also entering an area where other technology companies already offer AI-assisted fashion discovery. Google introduced its own virtual try-on feature in 2025, while Pinterest has long served as a destination for visual product discovery and outfit inspiration.

OpenAI's approach ties those tasks directly to ChatGPT's conversational interface. Instead of browsing a catalog alone, users can move from describing a style, to finding products, to generating a visual preview, then save the results without leaving the same experience.

Whether users make ChatGPT a regular destination for fashion shopping remains less certain. The new tools give OpenAI a broader set of commerce features, but virtual try-on itself is not a new category and users still have to decide how much confidence to place in AI-generated previews.

This analysis is based on reporting from digitaltrends.

Images courtesy of OpenAI.

This article was generated with AI assistance and reviewed for accuracy and quality.