Attie connects directly to a user’s existing identity within the broader atproto ecosystem, enabling it to draw on past activity and preferences. Once logged in, users can ask the assistant to suggest posts, curate timelines, or refine their feed in real time. The system is designed to give individuals direct control over how content is surfaced, rather than relying on fixed platform algorithms.
“You control it, you shape it, without having to write code or know how to set up these feeds,” interim CEO Toni Schneider said. He described the tool as a way to open up feed creation to a wider group of users and developers building on the network.
(Image courtesy of Attie from Bluesky)
At launch, Attie focuses on creating and viewing feeds, but Bluesky plans to expand its capabilities. Future updates aim to let users build their own social apps or tools on top of the protocol using AI-driven workflows. Schneider said the long-term goal is to enable more people to build within what the company calls the “Atmosphere,” a broader ecosystem of interoperable apps.
The product reflects Bluesky’s push toward a more open and user-controlled model of social media. Graber framed the effort as a response to how larger platforms deploy AI today. “We think AI should serve people, not platforms,” she said, adding that open infrastructure allows users to shape their own experience and reduce reliance on centralized algorithms.
The company is also signaling stability as it develops new products. Bluesky recently secured an additional $100 million in funding, giving it what Schneider described as more than three years of runway. The company is exploring future monetization options, including subscriptions and hosting services tied to its decentralized network, which now has more than 43 million users.
Attie remains in early testing, with access currently limited to conference participants. Bluesky has not finalized pricing and says the product could evolve as it gathers feedback from users and developers.
This analysis is based on reporting from TechCrunch.
Hero image courtesy of Unsplash.
This article was generated with AI assistance and reviewed for accuracy and quality.
