The feature also supports image-based shopping. Customers can upload a photo of a meal or recipe, and Ask Shipt can identify the ingredients needed and place them into a cart. Shoppers can review, replace or remove recommendations before checking out.
Budgeting is another part of the experience. Customers can ask for meal ideas within a specific price range or request information about current sales and promotions from the retailer they selected.
"At Shipt, we're focused on making shopping feel more personalized, intuitive and helpful to families with their day to day lives," said Katie Stratton, Shipt's chief growth and strategy officer. "Ask Shipt brings people-centric AI directly into the shopping journey, helping members move from inspiration to a personalized cart in moments."
Ask Shipt appears beneath the search bar after a customer chooses a retailer through Shipt's marketplace. From there, users can enter a prompt, upload a recipe or share an image of a meal they want to recreate.
The launch expands Shipt's existing use of AI in shopping. Customers can already shop through ChatGPT and Claude, while the company also offers Shipt Kits, which group products around seasonal and occasion-based needs.
Shipt is also preparing to introduce Shared Lists, a collaborative feature that will allow family members, roommates and friends to contribute to the same shopping list in real time. Once completed, that list can be converted into a cart.
"As we continue to innovate, our focus remains the same: helping people spend less time managing their shopping and more time focused on what matters most," said Smrutha Ipparthi, Shipt's chief technology and product officer. "From AI-powered shopping experiences to new collaborative tools like Shared Lists, we're building practical innovations that fit naturally into everyday life."
Together, Ask Shipt, Shipt Kits, external AI integrations and the upcoming Shared Lists feature give customers several ways to move from planning to checkout without manually assembling every item. Ask Shipt is available now through the Shipt app and website.
This analysis is based on reporting from PR Newswire.
Image courtesy of Shipt.
This article was generated with AI assistance and reviewed for accuracy and quality.
