Apple is finally preparing to do the thing people have been asking for since ChatGPT exploded: turn Siri into a real AI chatbot.
According to Bloomberg’s Mark Gurman, Apple is working on a Siri overhaul — internally called “Campos” — that would make Siri feel much more like a conversational assistant instead of the old “say the right command and hope it works” experience. The plan is for this new Siri to support both voice and text, and become the centerpiece of Apple’s next big software era, with a reveal expected at WWDC in June and a release tied to iOS 27 and macOS 27 later in the year.
This would be a major shift for Apple, especially because the company has publicly pushed back on the idea of building a “bolt-on chatbot” for Siri. Apple exec Craig Federighi has previously said he wanted Apple Intelligence to feel integrated and available in the moment — not like a separate chat app sitting off to the side. But the pressure from competitors is hard to ignore, and Apple clearly doesn’t want to look like the last major platform still stuck in the old voice-assistant era.
What makes this version of Siri potentially different is how deeply it’s expected to be woven into Apple’s ecosystem. Gurman reports it won’t just answer questions — it’ll be able to do things like search the web, summarize information, generate content and images, analyze uploaded files, and use your personal data to complete tasks more intelligently. The bigger upgrade is that Siri could also be embedded across Apple’s core apps — Mail, Photos, Music, Podcasts, TV, and even Xcode — so you can ask it to do real work inside the tools you already use. Think: finding a specific photo based on what’s in it, then editing it with your preferences, or writing an email in context based on your calendar plans.
Apple’s timeline also suggests this is part of a two-step catch-up strategy. A more modest Siri upgrade is expected sooner, using the existing Siri interface, with Google’s Gemini models providing the intelligence behind the scenes. But the chatbot-style Siri in iOS 27 sounds like the real reset — the moment Apple tries to make Siri feel modern, competitive, and actually useful in the way people now expect AI assistants to be.
And there’s another factor pushing Apple forward: OpenAI’s growing interest in hardware, led by former Apple design chief Jony Ive. If AI assistants are becoming the front door to computing, Apple can’t afford to let someone else build the device people actually want to use to access them.
For iPhone users who’ve been waiting years for Siri to stop feeling stuck in 2015, this could be the update that finally changes the experience — as long as Apple can deliver on the promise of a chatbot that’s not just smarter, but genuinely integrated into everyday life on Apple devices.
This analysis is based on reporting from The Verge.
Image courtesy of Unsplash.
This article was generated with AI assistance and reviewed for accuracy and quality.
