The change addresses a long-running friction point for Claude users in India, where dollar-denominated subscriptions and currency conversion have complicated access to paid plans. India represents 5.8% of global Claude usage, making it Claude’s second-largest market after the U.S., according to Anthropic.
On Claude’s website in India, Claude Pro is listed at ₹2,000 a month, or about $21, when billed annually. Claude Max starts at ₹11,999 a month, or around $125, while Team plans begin at ₹2,399 per seat each month, or around $25. The listed prices include local taxes, and mobile app pricing differs slightly from the website.
Those prices are higher in dollar terms than the comparable U.S. plans. Claude Pro costs $17 a month in the U.S., Claude Max starts at $100, and Team plans begin at $20 per seat each month.
The pricing update comes as Anthropic increases its presence in India. The company opened an office in Bengaluru in February after announcing the plan in October. In January, it named former Microsoft India managing director Irina Ghose to lead its India business.
Anthropic has also moved deeper into enterprise AI in the country through partnerships with Infosys and Tata Consultancy Services. Those agreements are part of the company’s effort to expand Claude deployments among business customers.
The India push has not been without complications. In June, Anthropic suspended access to its Fable 5 and Mythos 5 models for non-U.S. entities, a move that led some Indian developers and startup founders to weigh alternatives to U.S. AI models. Access to Fable 5 has since been restored, while Mythos 5 remains limited.
India has become a priority market for AI companies because of its large base of developers and technology workers. But turning that usage into paid subscriptions remains difficult in a market where customers are highly sensitive to price.
Anthropic did not respond to a request for comment on the rupee pricing rollout.
This analysis is based on reporting from TechCrunch.
Images courtesy of Anthropic/TechCrunch.
This article was generated with AI assistance and reviewed for accuracy and quality.
