Adobe on Tuesday began rolling out a beta version of its AI assistant for Photoshop on the web and in mobile apps, introducing a tool that lets users edit images through natural language prompts. At the same time, the company announced a set of new AI-powered editing features for Firefly, its media generation and editing platform.
The Photoshop assistant, first revealed during Adobe’s MAX conference in October, is designed to help users perform common editing tasks using simple text instructions. People can ask the assistant to remove objects or individuals from an image, adjust lighting or colors, crop photos into specific formats, or modify backgrounds to create different visual styles.
The system also supports stylistic adjustments through prompts. Users can request changes such as adding a soft glow effect, enhancing shadows or altering the overall appearance of an image without manually navigating editing tools.
Adobe said paid Photoshop subscribers will be able to generate unlimited results with the AI assistant through April 9, while free users will initially receive 20 generations.
The company is also introducing AI markup, now available in public beta. The feature allows users to draw markers directly on an image to indicate changes they want the assistant to make. For example, someone could sketch a flower or mark an area to remove, and the AI will transform or modify the selected portion of the image.
Alongside the Photoshop update, Adobe is expanding capabilities inside Firefly, its platform for AI-generated media. Firefly is gaining Generative Fill, a feature already available in Photoshop that lets users add or replace objects while automatically adjusting the surrounding background.
Additional Firefly tools include generative remove for deleting objects, generative expand to extend an image’s dimensions using AI, and generative upscale to increase resolution. Adobe is also adding a one-click background removal option.

The company has been expanding Firefly’s ecosystem with new models and tools in recent months. Adobe said earlier this year that Firefly subscribers would receive unlimited generations to encourage greater use of the platform.
Firefly also supports a growing set of external AI models. The company has integrated more than 25 third-party image and video generation systems, including models from Google, OpenAI, Runway and Black Forest Labs.
With the Photoshop assistant entering beta and Firefly gaining new editing capabilities, Adobe is continuing to embed generative AI more deeply across its creative software tools.
This analysis is based on reporting from TechCrunch.
Images courtesy of Adobe.
This article was generated with AI assistance and reviewed for accuracy and quality.