Creators can now place podcast banners across their Threads profiles and posts, giving listeners a more direct way to find a show. They can also highlight a selected episode and share podcast links as tappable cards inside posts.
The update adds more ways to package content from individual episodes. Podcast hosts can post transcripts, clips and cards tied to featured guests, while listeners can save episodes they discover in their feeds and return to them later.
Threads is also adding reminders for creators. Those who opt in can receive an automatic notification when a new episode is released, prompting them to share it with their audience on the platform.
Meta is expanding its analytics tools at the same time. Podcast Insights will show how Threads is contributing to a show’s reach and engagement, including metrics such as clicks and saves. Creators can also see how posts perform with followers, non-followers and their overall audience over time.
The new tools build on podcast features Threads introduced last year, including improved link cards and the ability for creators to connect their profiles with their shows.
The update comes as social platforms continue to compete for creator activity around long-form content. X has been encouraging creators to upload more video, including podcasts, directly to its platform. Threads is taking a different approach by focusing on promotion, discovery and conversation rather than hosting the full shows itself.
Meta says the new podcast features are rolling out today, with additional updates planned. Threads reached 500 million active users in June.
This analysis is based on reporting from Meta.
Images courtesy of Meta.
This article was generated with AI assistance and reviewed for accuracy and quality.
