Taste Profile is available through the Spotify mobile app. Users can tap their profile picture, open Taste Profile, review Spotify’s summary of their interests, and enter additional guidance under a “Tell us more” field. Spotify says changes generally begin showing up on the Home feed within a few hours.
Those instructions can be as broad or specific as the listener wants. Someone could ask Spotify to surface more music from a particular genre or era, shift recommendations toward higher-energy listening, or reduce content that no longer reflects their interests. The same system can steer podcast and audiobook suggestions toward selected topics.
Spotify describes those notes as guidance rather than strict commands. Users can edit or delete them at any time, or leave the profile untouched and continue using the service normally.
The beta gives listeners a more direct way to correct recommendation signals that may not match what they currently want. Listening activity can sometimes reflect temporary situations rather than lasting preferences, and Taste Profile gives users another way to communicate that distinction without waiting for the recommendation system to infer it from future behavior.
Spotify first introduced Taste Profile during its New Zealand test earlier this year. The U.S. expansion significantly increases the number of Premium listeners who can try the feature while it remains in beta.
The company is positioning Taste Profile as part of a broader effort to give users more control over personalization. Spotify already offers Exclude from Taste Profile, which allows individual tracks or playlists to be kept from affecting recommendations. It also recently added a setting that lets parents prevent kids and family music from shaping their algorithm.
Taste Profile goes further by allowing listeners to actively describe what they want rather than only removing unwanted signals. That creates a more conversational layer on top of Spotify’s recommendation system, giving users a way to tell the service how their interests are changing instead of communicating only through plays, skips, and saves.
For now, access is limited to eligible Premium users in the U.S. and New Zealand. Spotify has not announced a timetable for expanding the beta more broadly.
This analysis is based on reporting from Spotify.
Image courtesy of Spotify.
This article was generated with AI assistance and reviewed for accuracy and quality.
