Spotify is expanding its AI-powered “Prompted Playlists” feature to Premium subscribers in the U.K., Ireland, Australia and Sweden, following earlier tests in New Zealand and recent launches in the U.S. and Canada. The tool, currently in beta, allows users to generate custom playlists by describing what they want to hear in plain English.
Instead of searching for specific songs or artists, subscribers can tap “Create,” select “Prompted Playlist,” and enter a prompt that captures a mood, scenario or theme. Spotify’s AI then builds a tailored playlist based on the request, drawing from the user’s listening history as well as broader music and cultural trends. Each track comes with a short explanation outlining why it was included.
Prompts can range from broad ideas to highly specific instructions. Users can reference genres, musical eras, instruments, lyrics, activities or even ask for a playlist inspired by a TV show, movie or personal milestone. They can also specify whether they want mostly new music or tracks from their existing library. Playlists can be refined by editing prompts or restarted entirely, and users can schedule them to refresh automatically on a daily or weekly basis.
Because the feature remains in beta, Spotify says it may evolve as feedback comes in. Usage limits are currently in place, and some users have reported hitting caps after roughly 20 to 30 prompts.
The rollout is part of a broader push to integrate AI across Spotify’s platform. Recent additions include Page Match, which lets users scan a physical book page to jump to the corresponding spot in an audiobook, and About This Song, along with updates to song lyrics that add global translations and offline access. Last week, SeatGeek partnered with Spotify to surface ticket links directly within artist pages and tour listings.
Internally, Spotify has also leaned heavily into AI. Earlier this month, co-CEO Gustav Söderström said the company’s top developers have not written a line of code since December, citing increased reliance on AI tools.
At the same time, Spotify is broadening its business beyond streaming. The company is preparing to sell physical books directly through its app in the U.S. and U.K., expanding its audiobook strategy into retail.
With Prompted Playlists now reaching more markets, Spotify is betting that conversational AI can make music discovery feel more intuitive and personalized — while keeping users engaged inside its ecosystem.
This analysis is based on reporting from TechCrunch.
Image courtesy of Spotify.
This article was generated with AI assistance and reviewed for accuracy and quality.
