Softbank CEO Masayoshi Son Rejects AI Bubble Fears, Says ‘It’s Just the Beginning’

Softbank CEO Masayoshi Son Rejects AI Bubble Fears, Says ‘It’s Just the Beginning’

SoftBank founder and Chief Executive Masayoshi Son used the company’s annual shareholder meeting to defend the rapid expansion of artificial intelligence, arguing that concerns about an AI bubble underestimate the technology’s long-term potential. Son said AI remains in its early stages and described suggestions that the sector is in a bubble as “an insult to AI.”

“I think it’s blasphemy against AI if ‌you say it’s a bubble,” Son told shareholders. “It’s just the beginning. AI’s potential will be unlocked.”

His comments come as debate intensifies over whether the surge in AI-related investment can be sustained. Investors have poured money into companies tied to AI development, infrastructure, and computing capacity, while critics have questioned whether current spending levels and valuations can ultimately be justified by future returns.

For SoftBank, the discussion carries particular significance. The Japanese conglomerate has increasingly aligned its strategy around AI, and Son’s commitment to the sector has helped shape investor perceptions of the company. SoftBank’s investments span multiple areas tied to AI development, including robotics and data center construction in the United States.

At the meeting, Son also outlined ambitions to expand AI infrastructure in Japan. He said SoftBank is seeking to invest in Tokyo Electric Power Co. and suggested that a partnership could support both electricity supply growth and the development of AI-focused data centers.

“If (TEPCO) were to join our group, we would increase power supply and bring AI data centers to Japan,” he said.

Beyond computing infrastructure, Son said SoftBank has begun manufacturing robots at what he described as a “physical AI plant.” While he did not provide further details, he indicated the company plans to share more information in a future announcement.

“I think we’re the first in the world to ​have robots manufacturing robots at scale,” Son said.

The shareholder gathering also served as a platform for Son to revisit his broader vision for SoftBank. Repeating a comparison he has used previously, he described the company as the source of future value creation rather than focusing on individual investments.

“Eggs do not lay eggs, the goose lays the eggs,” he said. “SoftBank Group is the factory that lays the eggs.”

Son additionally highlighted what he sees as a disconnect between SoftBank’s market value and the value of its assets, arguing that investors continue to underestimate the company’s position.

“How long do I have to fight to convince you that the goose did a good job?” Son asked.

Looking ahead, the 68-year-old executive said he intends to remain at the helm of SoftBank into his 70s as he pursues what he calls “artificial superintelligence,” a concept he defines as intelligence that is 10,000 times smarter than a human.

“I have become greedier,” Son said. “I would like to do more over the next 10 to 15 years. I will stay healthy as long ⁠as I ​can.”

The meeting concluded with a lighter exchange when a shareholder asked Son to appoint her son to SoftBank’s board. After praising his leadership, she said she hoped her son could follow a similar path.

“I’ll keep that in mind,” Son replied.

This analysis is based on reporting from Reuters.

Image courtesy of Nikkei Asia and Marie Yoshimura.

This article was generated with AI assistance and reviewed for accuracy and quality.

Last updated: June 24, 2026

About this article: This article was generated with AI assistance and reviewed by our editorial team to ensure it follows our editorial standards for accuracy and independence. We maintain strict fact-checking protocols and cite all sources.

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