Snap said the policy is intended to preserve Spotlight as a destination for original content as AI-generated media becomes more widespread online. "As low-quality, repetitive, AI-generated content becomes increasingly common across the internet, we want Spotlight to remain a place where people can discover authentic creativity from real people," the company wrote.
The change does not represent a broader rejection of AI across Snapchat's platform. The company said creators can continue using its AI-powered creative tools, including image editing features and augmented reality effects, to enhance their videos. Content generated with Snapchat's own AI tools will continue to include visible watermarks.
The update builds on Snapchat's recent efforts to emphasize original content within Spotlight. Earlier this year, the company said users would begin seeing less AI-generated material in recommendations as it refined the feed's ranking systems.
Snapchat joins a growing number of technology platforms that are revising their policies in response to the increase in low-quality AI-generated content. Rather than banning AI-assisted creations, the company is drawing a distinction between content enhanced by AI and videos produced entirely by generative models.
Other platforms have adopted similar approaches in recent months. LinkedIn introduced a reporting option for posts that appear to be AI-generated, Substack launched a tool to help identify AI-written newsletters, Pinterest added controls allowing users to reduce AI-generated recommendations, and YouTube updated its monetization guidance to limit revenue from repetitive or inauthentic AI content.
With the latest policy, Snapchat is signaling that human-created videos will receive greater visibility in Spotlight while AI remains a creative tool that supports, rather than replaces, original content.
This analysis is based on reporting from Engadget.
Image courtesy of Bitcoin World.
This article was generated with AI assistance and reviewed for accuracy and quality.
