The company is positioning Build as an extension of Roblox Studio rather than a replacement for it. Because the two products share a back end, models and chat history, creators will be able to begin a project in Build on mobile and continue refining it in Studio. They will also be able to launch agents from Studio and monitor progress from a mobile device.
Roblox said select Build features, including publishing, will enter public alpha in New Zealand on July 28. During alpha testing, Build will be available to age-checked users 9 and older. Published games that clear Roblox’s safety checks will be available globally to age-checked users 16 and older.
The company said Build-created games will go through the same extended review process as other Roblox experiences before being added to the Roblox Kids or Select catalogs. They will also be ranked through the same retention-based discovery system used for other games on the platform.
Roblox directly addressed concerns that AI creation tools could flood the platform with low-quality games. The company said its discovery systems are built around long-term player retention and engagement, not the volume of content produced.
“Our discovery systems are designed to highlight games with long-term retention, which doesn’t include AI slop,” Roblox said. “The quality of games on the homepage isn’t changing: If no one plays it—no one can find it.”
A basic version of Build will be free for creators, while Roblox said additional paid options will be available for power users.
Alongside Build, Roblox is preparing AI tools for more experienced creators. The company said it will roll out a playtesting agent to identify bugs, an analytics agent that can answer questions about a game in plain language and an experiment agent that suggests tests aimed at improving engagement, retention and monetization.
Roblox is also expanding its AI work around 3D creation. Its Procedural Models tool can generate adjustable 3D assets from text prompts or images, while Cube, Roblox’s 3D foundation model, can create game-ready objects such as props, vehicles and weapons. The company said a scene-generation model that can create editable and playable 3D scenes from a single prompt is also coming.
The announcement shows Roblox trying to lower the barrier to game creation while keeping its existing discovery and safety systems in place. Build could make it easier for casual users to test ideas from a phone, but the platform’s retention-based ranking means AI-generated games will still have to prove that players actually want to spend time with them.
This analysis is based on reporting from Roblox.
Image courtesy of Roblox.
This article was generated with AI assistance and reviewed for accuracy and quality.
