Oura on Tuesday introduced its first proprietary AI model to power Oura Advisor, the company’s in-app chatbot, with a focus on delivering personalized insights across women’s health — from early menstrual cycles through menopause.
The model is rolling out through Oura Labs, the company’s opt-in experimental hub inside the Oura app. It is designed to answer questions spanning the full reproductive health spectrum, drawing on established medical standards, research and knowledge sources reviewed by Oura’s in-house team of board-certified clinicians and women’s health experts. The system also integrates users’ biometric signals and long-term trends to tailor responses.
According to Oura, the model analyzes data points including sleep, activity, stress, menstrual cycle and pregnancy information when responding to women’s health questions. The goal is to combine clinical science with longitudinal, real-world biometric data collected through the Oura Ring.
“This custom model is a fundamental shift in how we responsibly deploy AI in health to meet the needs of our members,” Ricky Bloomfield, MD, Oura’s chief medical officer, said in a statement. He added that women’s health is “too complex — and too often overlooked — to rely on one-size-fits-all systems.”
The launch comes as more consumers turn to AI chatbots for health-related guidance, including questions about cycle changes and perimenopause symptoms. Oura says there is a need for models designed specifically for women, rather than relying on generalized AI systems.
The move also aligns with shifts in Oura’s user base. Last October, chief commercial officer Dorothy Kilroy told TechCrunch that the company’s fastest-growing segment is women in their early twenties, not traditional fitness-focused users.
Oura emphasized that while the new model is designed to be emotionally supportive, reassuring and non-dismissive, it is not intended to provide medical diagnoses or treatment plans. The company says the model is hosted entirely on Oura-controlled infrastructure and that user conversations are never shared or sold.
Users who want to try the feature can opt into Oura Labs via the app’s menu.
With this launch, Oura is extending its wearable data platform deeper into AI-driven health guidance, betting that personalized, clinically grounded insights — rather than generic chatbot responses — will resonate with its growing base of women users.
This analysis is based on reporting from TechCrunch.
Images courtesy of Oura.
This article was generated with AI assistance and reviewed for accuracy and quality.
