Marketing in today’s retail world is no longer about guesswork—it’s about knowing your customer before they walk through the door or click “add to cart.” That’s exactly where Hightouch is making waves, and their recent recognition by Databricks as the 2025 Retail and Consumer Goods ISV Partner of the Year proves it. In just the past few weeks, this data activation company has stepped firmly into the spotlight, showing how AI and smart data can help brands speak directly to shoppers in ways that feel both personal and timely.
At its core, Hightouch takes all the scattered data a business has—from purchases to online behavior—and turns it into meaningful action. Think real-time recommendations, targeted campaigns, and emails that land not just at the right time, but with the right message. It’s the kind of behind-the-scenes magic that helps retailers move from broad promotions to true personalization. That means better experiences for customers and better results for businesses.
What makes Hightouch stand out is how easily it connects with tools businesses already use. Instead of needing a team of engineers or expensive new systems, companies can plug in Hightouch and start using their data almost instantly. This simplicity, paired with serious power, has made it a favorite for marketing teams looking to move fast and make an impact.
Being honored by Databricks—a leading name in big data and AI—isn’t just a trophy. It signals that Hightouch is helping to define the future of retail technology. Their solutions are helping brands not just collect more data, but use it in ways that are meaningful, ethical, and customer-friendly. And as more businesses shift from generic outreach to thoughtful, tailored engagement, platforms like Hightouch are becoming essential.
For everyday shoppers, it means more relevant deals and smoother interactions. For small and growing brands, it’s a chance to level the playing field against retail giants. With recognition like this and momentum building, Hightouch isn’t just part of the AI revolution in retail—they’re helping lead it, one smart message at a time.