The investor group includes several prominent cybersecurity founders and executives, among them Wiz co-founder Assaf Rappaport, Armis co-founder Yevgeny Dibrov, Palo Alto Networks executive Ofer Ben-Noon, Eon co-founder Ofir Ehrlich, and Cyera co-founder Yotam Segev.
Chief Executive Officer Zohar Alon said NewCore is pursuing a long-term strategy rather than positioning itself for an acquisition. “Investors understand that we can go all the way here. We don’t want to be a target for a quick exit, and the funds support that,” he said. “At the current pace, we have enough capital to ensure four years of operational runway. We are a different kind of company, our goal is to go head-to-head with giants like Microsoft and Okta.”
NewCore is entering a market where identity systems have become increasingly important to enterprise security. According to the company, identity management platforms now represent a critical control point for access to corporate information, while attacks increasingly focus on exploiting permissions rather than directly compromising infrastructure. The rise of AI has added another layer of complexity as organizations deploy autonomous agents that require access to internal systems and data.
Alon argued that existing identity platforms were not originally designed with cybersecurity as their primary focus. “The chaos in the world of AI is overwhelming and confusing everyone, especially in the field of agentics, and many companies are trying to do similar things,” he said. “Okta, for example, is currently considered a vendor that the market is very dissatisfied with, and it has experienced a significant number of breaches. These companies’ systems were originally built as operational IT tools, not cybersecurity companies. But responsibility for identity management across organizational systems is too heavy for those who do not understand cybersecurity from the ground up.”
The company says its platform was built as security infrastructure rather than as an additional protection layer attached to existing identity systems. NewCore claims the approach allows organizations to manage employees, systems, and AI agents through a single platform while reducing excessive permissions and removing central points of failure. The company also says customers can migrate from legacy environments gradually without downtime.
Alon said identity-based attacks remain difficult to defend against because adversaries can exploit legitimate credentials and generate activity across multiple systems. “The attack surface of an identity is very large, and it is very easy to impersonate an organizational identity, while current defensive capabilities are limited,” he said. “However, innovation cannot be stopped, and all that is needed is patience. This is a market that has not been disrupted for a long time, and the challenges are critical. The cyber industry can capture large parts of this budget."
NewCore expects its commercial strategy to translate into significant revenue growth over the coming months. Alon said the company is targeting organizations with more than 500 employees and believes its offering can fit within existing security spending plans. “Any organization with more than 500 employees must have such a system,” he said. “I approach CISOs and offer them a solution that already fits within their existing budget framework, but delivers a product far beyond anything they have known. The market is already responding, large organizations are now choosing to adopt us instead of Okta.”
Lior Simon, a partner at Cyberstarts, said the company is attempting to address a longstanding issue in enterprise security architecture. “For years, cybersecurity operated in a way where large systems were built to function first, and only then were additional layers of security added,” Simon said. “This created a situation where organizations have one identity system and a series of products attempting to protect it.”
This analysis is based on reporting from CTECH.
Image courtesy of NewCore.
This article was generated with AI assistance and reviewed for accuracy and quality.
