“Deezer has been at the frontline of fighting fraud and reducing payment dilution related to AI music for almost two years. Now that half of all daily uploads are AI-generated tracks, we are taking additional steps to safeguard the rights of artists and songwriters, while maintaining focus on music that fans actually love,” said Alexis Lanternier, CEO of Deezer. “We have reached a pivotal moment, but we have the technology to keep track of the development, and an ambition to do what’s right. If the industry can align and come together to create shared standards, we can build a healthy and sustainable music ecosystem, where great music wins.”
The company has relied on its patent-pending AI detection system since January 2025 to identify synthetic music and exclude it from both algorithmic recommendations and editorial playlists. Deezer also said it became the first streaming platform to explicitly label AI-generated music for listeners in June 2026, giving users visibility into whether tracks were created using AI.
According to Deezer, more than 13.4 million AI-generated tracks were detected and labeled during 2025. The company said its detection technology can identify music generated by models including Suno and Udio, while also supporting broader detection capabilities for other AI music tools when relevant data is available. Deezer added that it has developed methods designed to identify AI-generated music even without training on model-specific datasets.
Although AI-generated tracks now make up the majority of daily uploads, Deezer said they account for only between 1% and 3% of streams on its platform. The company said it found that up to 85% of streams involving fully AI-generated tracks in 2025 were fraudulent. When stream manipulation is detected, those streams are excluded from royalty payments.
Deezer said it is also making its AI detection technology available to the broader music industry through a licensing program aimed at improving transparency and reducing incentives for AI-related music fraud.
The company cited research from CISAC and PMP Strategy indicating that nearly 25% of creators' revenue could be at risk by 2028, representing as much as €4 billion. Deezer described AI-generated music as a significant challenge for the music industry and said future decisions, including changes to supplier policies or additional actions involving AI-generated content, will require careful consideration.
In addition to its detection efforts, Deezer said it filed two patents related to its AI detection technology in December 2024. The patents, which cover methods for identifying signatures that distinguish synthetic from authentic content, were published by European and U.S. patent offices in June 2026.
The company also highlighted findings from an Ipsos survey conducted in November 2025 across eight countries. According to the survey, 97% of participants could not distinguish between fully AI-generated music and human-made music in a blind listening test. The survey also found that 80% believe AI-generated music should be clearly labeled, 73% want streaming services to disclose when they recommend AI-generated songs, and 52% said fully AI-generated tracks should not appear alongside human-created songs in the main music charts.
This analysis is based on reporting from Deezer.
Image courtesy of Deezer.
This article was generated with AI assistance and reviewed for accuracy and quality.
