Crypto.com CEO Kris Marszalek Launches ai.com, Debuting Consumer AI Agents

Kris Marszalek, co-founder and CEO of Crypto.com, rolled out ai.com on Sunday, launching a new consumer AI platform and debuting its first autonomous AI agent during a Super Bowl LX commercial. The service enables users to create a personal AI agent capable of managing tasks across apps, including scheduling, messaging, and workflow automation, with free and paid subscription options.

The launch puts concrete product execution behind one of the most expensive branding bets in tech. Marszalek acquired the ai.com domain in 2025 in a deal widely reported to be worth $70 million, making it one of the largest domain-name purchases ever. That investment was underscored on Sunday with a high-profile Super Bowl debut, a marketing channel Crypto.com has used before, including a reported $7 million spend on its 2022 Super Bowl ad.

According to ai.com, users can generate an agent in under a minute by choosing a username and AI handle. Each agent runs in a dedicated, encrypted environment with user-specific permissions, and the company says agents are limited to the capabilities explicitly granted by the user. While the initial release focuses on consumer task execution, the company says it is exploring future offerings including financial services integrations, agent marketplaces, and social networks built around both human users and AI agents.

A central claim of the platform is that its agents can autonomously build missing features needed to complete tasks, then share those improvements across the broader network. Marszalek describes this as a decentralized system in which agents “self-improve” collectively, accelerating their overall capabilities. That vision echoes broader industry enthusiasm around agentic AI, which has gained momentum over the past year as major players move beyond chat interfaces toward systems that can plan and act.

Marszalek is positioning ai.com as a consumer-friendly entry point into that shift. While agentic AI products have often required specialized hardware or technical expertise, ai.com is framing its service as a zero-friction, consumer-ready experience. Users can start for free, with paid tiers offering higher input limits and more advanced functionality.

The move also marks a notable expansion beyond Crypto.com’s core crypto exchange business. Marszalek will serve as CEO of both companies, and ai.com is explicitly targeting mainstream consumer use cases rather than crypto-native workflows. In that sense, the launch reflects a broader trend in which financial and technology platforms are converging around AI agents as a new interface layer for everyday digital activity.

Interest in AI agents is not limited to Crypto.com. OpenAI CEO Sam Altman has described advanced agents as a potential “killer app” for AI, while Nvidia, Microsoft, and Google have all introduced agent-based products over the past year, primarily aimed at enterprise or paid users. Ai.com’s Super Bowl launch signals a push to bring that concept directly to a mass consumer audience.

For now, the company is keeping its claims tightly tied to product rollout rather than long-term promises. What’s clear is that ai.com’s launch combines a rare domain asset, a high-visibility marketing moment, and a consumer-focused agent product—all arriving at once. Whether users are ready to delegate meaningful tasks to autonomous AI agents remains an open question, but Marszalek is betting that the timing, branding, and simplicity of the offering will lower the barrier to trying.

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This analysis is based on reporting from PCMAG.

Image courtesy of ai.com.

This article was generated with AI assistance and reviewed for accuracy and quality.